Content Creation

The Hain Celestial Group is an American company focussd on organic and natural products and devoted to a Healthier Way of Life™. Their main focus is foods and personal care products, ranging from herbal teas (Celestial Seasonings) to chickens (FreeBird).

Challenge

Hain Celestial Group wanted to create a destination site for families offering resources to help them restore a little order to their lives. Through inspiring stories, fun activities and helpful tips, they wanted to create original content with fresh, creative ideas on raising a family and living a healthy life. The key was to ensure the content was engaging and useful, featuring products from The Hain Celestial Group where appropriate.

Solution

Our network of editorial experts enabled us to create content that was appropriate in style and tone and in line with brand values. We created hundreds of articles for the site covering a wide variety of topics from recipes to children's activities and local outdoor attractions.